Skip to content
VELORA
A blank coffee bag and whisky bottle ready for a private label

Private Label

Your brand, expressed through taste.

The coffee you serve and the whisky you share can become part of how people remember your business.

VELORA helps you explore coffee and whisky under your own label, bringing together your brief, suitable products and producer options.

Freshly roasted coffee beans in a roaster's hands

Coffee

Private Label Coffee

Explore a coffee offering under your own name, selected around your audience, preferred flavour direction and intended use.

We begin by understanding the experience you want to create, then discuss suitable product and presentation possibilities with the relevant producers.

Oak casks resting on timber racks in a maturing warehouse

Whisky

Private Label Whisky

Explore a whisky project carrying your own label.

Your audience, desired style, quantities and occasion help shape the brief. We assess suitable sourcing and producer options, then discuss the possibilities for the product and its presentation.

A project shaped around your brief.

Your identity
What should the product say about your brand?
Your audience
Who will enjoy it, and in what setting?
Your product
What flavours, styles and formats are you considering?
Your requirements
What quantities, budget and timing do you have in mind?

From an idea to a defined project.

We begin with a conversation, explore appropriate options and discuss the scope with you.

Product selection, branding, packaging and any additional development requirements are agreed according to the capabilities of the chosen producer and the needs of the project.

Minimum quantities, lead times and available customisation vary by product and producer.